Case Study: Electrix International Ltd achieves global B2B ecommerce success with Red Technology

Electrix International Ltd expands to 4 international channels with Red Technology

The customer, Electrix International Ltd, a leading global manufacturer of stainless steel cable management systems, faced a challenge with its failed previous website build. They needed a complex B2B ecommerce solution capable of handling specific quote requests and intricate basket rules, with a seamless integration into their existing Microsoft Dynamics AX ERP system. They turned to the vendor, Red Technology, and its tradeit platform to address these needs.

Red Technology implemented a feature-rich B2B ecommerce portal integrated with Microsoft Dynamics AX. The solution enabled online quote management, a comprehensive 'my account' area for financial statements, and rich product pages with 360° images and CAD downloads. It also supported four international channels with localized content and currency. As a result, Electrix launched an industry-leading site that improved its global presence and increased enquiries from new international markets.

Electrix International Ltd