Case Study: Capital Hair & Beauty scales B2B omnichannel ecommerce with Red Technology’s tradeit platform

Capital Hair & Beauty delivers same-day Click & Collect from 59 stores with Red Technology

Capital Hair & Beauty, the UK's largest independent supplier to the hair and beauty trade, faced the challenge of updating and scaling its ecommerce operations following a period of business growth and rebranding. They turned to Red Technology and its tradeit platform to build a robust, multi-site B2B ecommerce solution that could support their complex, omni-channel needs.

Red Technology implemented its tradeit platform, which provided native B2B functionality and was integrated with the client's Microsoft Dynamics Navision ERP system. The solution included the creation of separate UK and Irish sites from a single installation, a same-day Click & Collect service from 59 stores, and a unified view of customer activity across all channels. This provided Capital Hair & Beauty with a scalable, reliable platform that supported significant growth, including heavily serving customers online during recent lockdowns.

Capital Hair & Beauty