Case Study: Amoena expands global B2B and DTC ecommerce with Red Technology's tradeit platform

Amoena launches 20 localised ecommerce sites with Red Technology

Amoena, the world's leading post-mastectomy brand, sought a new platform to support its global ecommerce expansion for both direct-to-consumer (DTC) and business-to-business (B2B) sales. They required a highly flexible solution that could integrate with their existing Microsoft Dynamics NAV ERP systems. They selected Red Technology and its tradeit ecommerce platform to meet this challenge.

Red Technology implemented a comprehensive global ecommerce solution built on the tradeit platform. This included launching 20 localized DTC sites and 9 B2B sites, all managed from a single platform and fully integrated with Amoena's Microsoft Dynamics NAV systems. The solution provided Amoena with significant cost and time savings, advanced personalization and promotions capabilities, and the flexibility to manage fully localized content and functionality across all its international channels.

Amoena