Case Study: World Hepatitis Alliance boosts global hepatitis awareness with Red Stone

World Hepatitis Alliance reaches 755m people with Red Stone

The World Hepatitis Alliance, a global health organization, faced a significant challenge in gaining visibility for hepatitis, a disease causing one death every 30 seconds, especially amidst the COVID-19 pandemic. They commissioned the vendor Red Stone to deliver a global campaign for World Hepatitis Day to inform decision-makers and encourage testing.

Red Stone created a hard-hitting campaign with the theme "Hepatitis can’t wait," which included strategy, creative assets, films, and an online pledge tool. The solution successfully mobilized a network of over 300 organizations in nearly 100 countries. Results were substantial, including 755 million people reached by global media coverage, over 300 million Twitter impressions for the 2024 campaign, and 1.6 million views of the campaign film on social media.

World Hepatitis Alliance