Case Study: World Hepatitis Alliance raises hepatitis awareness with Red Stone's storytelling films

World Hepatitis Alliance creates 3 films with Red Stone to amplify hepatitis awareness

The World Hepatitis Alliance partnered with Red Stone to support its "Hep Can't Wait" campaign, which advocates for greater hepatitis awareness. The challenge was to create compelling content that would put the voices of individuals impacted by hepatitis front and center, moving beyond the diagnosis to show the fulfilling lives they lead.

Red Stone produced three short storytelling films by co-creating with individuals living with hepatitis. The solution involved comprehensive planning, creative development, and remote production, resulting in powerful films that shared personal stories of struggle, stigma, and hope. These films were delivered for use on social channels to help illustrate the urgent need to eliminate hepatitis for good.

World Hepatitis Alliance