Case Study: Walk Wheel Cycle Trust grows awareness and engagement with Red Stone's launch campaign

Walk Wheel Cycle Trust reaches 2.6 million people with Red Stone

Walk Wheel Cycle Trust, a charity promoting active travel, faced declining awareness and increased competition. They needed to reintroduce themselves with greater relevance following a rebrand. Vendor Red Stone was engaged to develop a digital-first activation campaign to launch the new identity and reposition the charity.

Red Stone created a campaign that reframed active travel as a movement for community improvement. The digital-first approach, rolled out across social media, reached 2.6 million people and generated over 513,000 engagements. The campaign significantly increased brand awareness and likelihood of support, and successfully drove actions like newsletter sign-ups and guide downloads, creating a strong pipeline for future growth.

Walk Wheel Cycle Trust