Case Study: Walk Wheel Cycle Trust boosts brand awareness and support with Red Stone’s brand refresh

Walk Wheel Cycle Trust lifts prompted awareness to 33% with Red Stone

The vendor Red Stone worked with Walk Wheel Cycle Trust, a charity focused on active travel formerly known as Sustrans. The customer faced declining brand awareness and confusion about its mission, needing to reposition itself as a necessity in a competitive fundraising environment.

Red Stone implemented a comprehensive brand strategy and identity redesign, which included renaming the charity, developing a new visual identity, and crafting a brand story. This solution led to significant measurable impact, including a 33% increase in prompted awareness, 21% of people understanding the charity's work, and over 32% reporting a stronger likelihood to support the new brand compared to the old one.

Walk Wheel Cycle Trust