Case Study: Turn2us unifies its brand story and accessibility with Red Stone

Turn2us unifies its brand with Red Stone as team doubles to over 100

Turn2us, a charity dedicated to supporting people facing financial insecurity, faced the challenge of unifying its rapidly growing organization with a fragmented brand. Their visual identity was restrictive and inaccessible, and their messaging was inconsistent, making it difficult to confidently convey their full mission. They commissioned the vendor Red Stone to develop a cohesive brand strategy and identity.

Red Stone addressed this by working closely with Turn2us to develop a new brand story, a refreshed visual identity focused on warmth and accessibility, and a comprehensive set of brand guidelines. The solution empowered staff with the tools and confidence to speak with one clear, powerful voice. As a result, Red Stone delivered an authentic and accessible brand ready to challenge unfair systems and effectively support those in need.

Turn2us