Case Study: Turn2us mobilises public support for social security reform with Red Stone

Turn2us reaches 250 people with Red Stone to challenge social security stigma

Turn2us, a national charity providing financial support, faced the challenge of combating stigma within the UK's social security system and advocating for systemic government reform. They partnered with the vendor Red Stone to develop and deliver a major public awareness and narrative change campaign.

Red Stone implemented a comprehensive solution that included quantitative research, campaign workshops, and the creation of a core campaign idea with the call to action "Stop the stigma. Fix the system." They produced a campaign film and social/print assets to mobilize public support. The campaign successfully raised widespread awareness, positioned Turn2us as a leading advocate, and built sustained public buy-in to shift perceptions and support meaningful policy change.

Turn2us