Case Study: St Mungo's achieves greater brand visibility and recognition with Red Stone's brand strategy and identity

St Mungo's reaches over 2,300 people nightly with Red Stone brand refresh

St Mungo's, a homelessness charity providing housing and support across southern England, faced the challenge of needing its brand to work harder to become more visible and recognizable in a crowded sector. To address this, they partnered with vendor Red Stone for a comprehensive brand strategy and identity service.

Red Stone implemented a deep-dive discovery process to build a new brand strategy, which included a refreshed visual identity system, logo creation, and a new tone of voice. The solution successfully fused trustworthiness with attitude, providing St Mungo's with the tools to tell its story with clarity and confidence. The renewed brand's effectiveness was recognized with multiple industry awards, including gold and silver medals in design competitions.

St Mungo's