Case Study: St Mungo’s boosts brand awareness with Red Stone’s "We’re Here" campaign

St Mungo’s reaches 10.3m adults with Red Stone

St Mungo’s, a UK charity, faced a crisis of low public awareness, with its vital work often being misattributed to other organizations. To help its refreshed brand connect with potential supporters, the charity commissioned Red Stone to develop a standout marketing campaign.

Red Stone developed the "We're Here" campaign, grounded in the insight that presence is everything. The solution included out-of-home (OOH) advertising and targeted social campaigns that used empathetic photography and bold typography. The campaign reached 10.3 million adults through OOH and exceeded its forecasted social media reach and frequency. This effort resulted in a significant leap forward in how St Mungo’s is seen and understood.

St Mungo’s