Case Study: Pets As Therapy achieves a joyful brand refresh with Red Stone

Pets As Therapy wins 3 awards for brand redesign with Red Stone

The customer, Pets As Therapy, is a charity that utilizes volunteers and their pets to provide comfort in care homes and hospitals. Their challenge was that their brand did not fully reflect the joy of their visits, and they needed to increase awareness and fundraising. The vendor, Red Stone, was engaged to provide a comprehensive brand strategy and creative redesign service.

Red Stone implemented a full rebrand for Pets As Therapy, which included a new brand idea centered on "Everyday moments of magic, multiplied," a new visual identity featuring an animated "PAT the dog" logo, and a complete suite of assets from a new website to volunteer uniforms. The new brand was recognized with multiple awards, including a Better Future World Award and a Communicator Award for Excellence in 2026. The vendor successfully delivered a distinctive and joyful identity to help the charity grow its community and support.

Pets As Therapy