Case Study: Parkinson's UK achieves a more visible, accessible brand with Red Stone

Parkinson's UK builds a more accessible brand with Red Stone, reaching 1,000+ community members

Parkinson's UK, a major charity supporting those with the condition, faced the challenge of revitalizing its brand to be more visible, relevant, and accessible. They needed to better reflect the urgent needs of their community and unite their fragmented brand architecture. They partnered with the vendor Red Stone for a comprehensive branding solution that included strategy, creative design, and delivery.

Red Stone developed a new brand strategy and visual identity centered on the proposition "Pushing for better. Right here. Right now." The solution included a new tulip-inspired marque and the proprietary Parkinsans typeface, made open source via Google Fonts to ensure maximum accessibility. The new brand was highly awarded for its design excellence and provided Parkinson's UK with the tools to reach more people effectively and present a unified, recognizable presence.

Parkinson's UK