Case Study: NIHR achieves a clearer, more flexible brand identity with Red Stone

NIHR simplifies 170+ sub-brands with Red Stone

The customer, NIHR, a UK-based public health research organization, faced a complex and sprawling visual identity that was difficult to understand externally and manage internally. Their challenge involved a vast brand architecture with over 170 sub-brands and a disconnect between their brand strategy and visual identity. Red Stone was engaged to provide brand development services to simplify and clarify the entire system.

Red Stone implemented a streamlined brand architecture and a new visual identity system built around principles of being accessible, expressive, and purposeful. They developed a flexible graphic language from the existing logo's red line, creating a cohesive suite of assets including typography, iconography, and templates. The solution provided NIHR with a more consistent and confident brand, enabling them to effectively reach a wider public audience and expand the impact of their work.

NIHR