Case Study: Moorfields Eye Charity boosts awareness and engagement with Red Stone

Moorfields Eye Charity boosts website traffic by 777% with Red Stone

Moorfields Eye Charity, a leading vision charity, faced the challenge of raising public awareness about the urgency of eye health and its own life-changing work ahead of a major fundraising initiative. To address this, they commissioned the vendor Red Stone to create a public-facing campaign that would build visibility and emotionally engage new audiences.

Red Stone developed a striking campaign centered on the powerful statistic that "Every six minutes, someone in the UK starts to lose their sight." This was brought to life with a bold visual of a ticking clock face superimposed on a human iris, deployed across London Underground OOH, digital, social, and audio platforms. The campaign surpassed all targets, delivering a 777% increase in website traffic, a 243% increase in social media engagements, and 4,195 new contacts for the charity, significantly building awareness and laying the groundwork for long-term engagement.

Moorfields Eye Charity