Case Study: Lucy Faithfull Foundation achieves a clearer, more cohesive child protection brand with Red Stone

Lucy Faithfull Foundation strengthens child protection brand with Red Stone and reaches over a million children under 16 in the UK

The Lucy Faithfull Foundation, a unique UK child protection charity, faced a challenge with a fragmented brand identity. Years of developing innovative initiatives to combat evolving online threats to children had resulted in a confusing patchwork of project names, services, and websites. They engaged the vendor, Red Stone, for brand strategy and design services to bring clarity to their brand structure.

Red Stone developed a new brand architecture, bringing all services under a core brand umbrella. The solution included a root and branch renewal of the visual and verbal identity, including a new logo featuring a defining red line. This created a clear and cohesive brand experience, helping audiences more easily access vital support. The rebrand also strengthened the charity's national presence and allowed its well-recognized Stop It Now campaign to resonate more clearly as a distinct sub-brand.

Lucy Faithfull Foundation