Case Study: Kids creates a vibrant, accessible brand with Red Stone

Kids wins 8 design awards with Red Stone

Kids is a charity working with children and young people with special education needs, disabilities, and young carers. Its challenge was to develop a new brand with a joyful and vibrant tone of voice and visual identity that focused on what children can do. Red Stone was engaged to bring this new brand strategy to life.

Red Stone created a comprehensive visual identity system, including a new logo, a bespoke accessible typeface named Popp Kids, and unique graphic assets co-created with children. The solution championed creativity and inclusivity, which was reflected in a brand launch film voiced by a disabled young person. The new brand was highly successful, winning multiple awards including gold at the Transform Awards 2025 and Indigo Awards 2025, providing the charity with the tools to create brighter futures.

Kids