Case Study: Girlguiding refreshes its badge programme for a new generation with Red Stone

Girlguiding redesigns 187 badges with Red Stone

Girlguiding, a leading charity for girls and young women in the UK, undertook a major transformation to modernize its programme and ensure it remained relevant for a new generation. They partnered with the vendor Red Stone for a comprehensive redesign of their iconic badges and activity materials.

Red Stone collaborated closely with members to develop a new contemporary design system, creating over 180 redesigned badges and supporting materials. The solution was highly successful, earning international design awards and immediate national media attention. The redesign helped reposition Girlguiding as forward-looking and inclusive, contributing to a campaign that successfully drove new member registrations.

Girlguiding