Case Study: East Lancashire Hospice strengthens its brand with Red Stone

East Lancashire Hospice strengthens its brand with Red Stone while raising £4 million a year

East Lancashire Hospice, an independent palliative care charity, faced challenges with an outdated and difficult-to-use brand identity that did not reflect its vision. The hospice engaged Red Stone for a rebranding service to strengthen its recognition and credibility while differentiating itself from other local hospices.

Red Stone implemented a comprehensive solution that included stakeholder engagement, a new tone of voice, and a visually refreshed identity featuring a stylized red rose logo representing its community. The result was a new, professional yet compassionate brand that better connects with its community, positioning the hospice as an uplifting companion. Red Stone delivered a new website, brand assets, and guidelines to support this positive change.

East Lancashire Hospice