Case Study: Drinkaware helps men open up about drinking with Red Stone

Drinkaware launches spring 2025 drinking campaign with Red Stone

Drinkaware needed to raise awareness and support the launch of a new landing page aimed at challenging the idea that men shouldn't talk about their feelings or drinking. The charity partnered with Red Stone to create a content-led campaign targeting middle-aged men who drink at home.

Red Stone developed a story-driven platform in partnership with Andy’s Man Club and football legend Chris Kamara. The campaign used real stories and relatable photography to encourage the audience to open up, driving them to a landing page for support and to take the Drinking Check. The vendor launched the campaign across Meta and Google Performance Max display ads, supported by organic social content.

Drinkaware