Case Study: Centre for Ageing Better achieves a unified, impactful brand with Red Stone

Centre for Ageing Better refreshes its brand system with Red Stone

The Centre for Ageing Better, a charity with a vision for everyone to enjoy later life, needed a comprehensive brand refresh. Their existing identity lacked the flexibility and tone to effectively engage all their audiences. They partnered with the vendor Red Stone for a strategy and creative service to build on their existing brand equity and challenge perceptions of ageing.

Red Stone developed a unified brand system, refining the logo and creating a dynamic visual identity driven by a graphic angle. They delivered a full suite of creative assets including a new tone of voice, illustration, photography, and brand guidelines. This cohesive solution gave the Centre for Ageing Better the tools to clearly and compellingly shift its communication from campaigning to research reporting, achieving a consistent and impactful brand presence.

Centre for Ageing Better