Case Study: AAT achieves a real-world-ready brand refresh with Red Stone

AAT builds a real-world-ready brand system with Red Stone

Red Stone partnered with AAT, the world-leading body for accounting technicians, to evolve its brand strategy and identity. The challenge was to refresh the brand to better connect with its diverse audiences—from students to policymakers—and to position itself as a practical and inclusive alternative within the finance and accountancy industry.

The solution involved a comprehensive brand refresh, including a new “Real world ready” proposition, evolved visual identity with an updated logo and iconography, and a flexible verbal identity system. Red Stone delivered online brand guidelines, conducted training, and provided multi-touchpoint templates. The client reported high satisfaction, noting the strategic and creative work felt like an extension of their own team.

AAT