Case Study: Visit Idaho boosts Seattle awareness with Red Sky PR

Visit Idaho reaches 87,594 with Red Sky's Seattle campaign

Visit Idaho, the state's tourism office, sought to draw more vacationers from the notoriously rainy city of Seattle. Their challenge was to increase awareness of Idaho's sunny outdoor offerings among this target audience and generate buzz to position the state as a desirable travel destination. They partnered with the vendor Red Sky PR to execute a creative campaign.

Red Sky PR developed a targeted guerilla marketing strategy that involved sponsoring free Uber rides in Seattle for a day. Riders received a Visit Idaho umbrella that opened to reveal a sun, encouraging them to share a photo on social media with the hashtag #VisitIdaho for a chance to win prizes. The campaign successfully engaged over 300 participants and achieved an estimated social media reach of 87,594, with the hashtag trending on Twitter throughout the day. Red Sky PR effectively amplified the client's message and generated significant earned media.

Visit Idaho