Case Study: The Village at Meridian boosts awareness and grand opening buzz with Red Sky PR

Village at Meridian earns 8.8 hours of media coverage with Red Sky

The Village at Meridian, a shopping center developed by CenterCal Properties, sought to build awareness and differentiate itself as an experiential retail destination. The customer engaged the public relations firm Red Sky to lead a campaign that would generate interest in its upscale offerings and special events prior to its grand opening.

Red Sky implemented a comprehensive PR strategy that included a media relations campaign, a VIP sneak-preview event, and management of social media channels. The results were significant, with coverage from eight local news outlets, an ad value of $169,620, and a substantial increase in social media engagement. The Facebook page gained over 2,300 new likes, and a custom Twitter hashtag created by Red Sky reached over 19,000 accounts, generating 103,000 impressions.

Village at Meridian