Case Study: TreeFort Expands Festival Awareness and Coverage with Red Sky

TreeFort expands festival reach with Red Sky and lands Travel + Leisure and UPROXX coverage

TreeFort, a music and arts festival in Boise, faced a challenge in expanding its national media presence to support its growth. Having previously relied on smaller blogs and word-of-mouth, the festival needed a more polished and professional approach to secure higher-quality coverage. To achieve this, they hired the vendor Red Sky for media and influencer relations and content development services.

Red Sky implemented a strategic media outreach program, leveraging their strong contact list to craft and pitch stories about the festival. This solution generated significant national coverage in outlets like Travel + Leisure and UPROXX, which was described as "out-of-the-park incredible" in both quantity and quality. The results put TreeFort on the map, leading to a huge boost in ticket sales as artists, industry professionals, and press began committing to the festival over other opportunities.

TreeFort