Case Study: Rural Opportunities Consortium of Idaho drives rural education awareness with Red Sky

Rural Opportunities Consortium of Idaho produced 19 white papers with Red Sky

The Rural Opportunities Consortium of Idaho (ROCI) faced the challenge of raising awareness about the unique educational issues in rural communities across the state. To inform key stakeholders and drive conversation, they engaged the public relations firm Red Sky to produce and distribute a series of peer-reviewed white papers on their research.

Red Sky implemented a comprehensive strategy to repurpose the white papers into blog posts, op-eds, and infographics, and facilitated panel events and webinars. This approach resulted in significant reach, with 33 media outlets covering the research, including national publications, and direct engagement from 35 Idaho legislators, 18 school districts, and numerous education and business groups. The campaign successfully generated thoughtful nationwide conversation on rural education.

Rural Opportunities Consortium of Idaho