Case Study: Middleton Rural Fire District passes temporary levy with Red Sky

Middleton Rural Fire District Levy

The Middleton Rural Fire District (MRFD) was facing a challenge after two failed attempts to pass a permanent tax levy. They engaged the vendor Red Sky to create a public awareness and education campaign about the urgent need to renew an expiring temporary levy to continue funding their vital community services.

Red Sky implemented a strategic plan that included key messaging, public engagement through social media, direct mail pieces, and local events. This solution successfully broke voter turnout records, with nearly 2,000 voters passing the temporary levy with a 60% decision. The efforts by Red Sky provided the district with adequate funding to maintain its existing level of service through the end of 2012.

Middleton Rural Fire District