Case Study: McCall Chamber boosts winter tourism awareness with Red Sky

McCall Winter Familiarization Tour

The McCall Chamber, a local tourism organization, faced the challenge of promoting the city of McCall as a year-round destination and capitalizing on the 50th anniversary of its Winter Carnival. To generate national awareness, they partnered with vendor Red Sky, which proposed and executed a media familiarization tour (FAM) as a strategic public relations service.

Red Sky implemented a comprehensive solution that included building a targeted media list, securing high-caliber travel writers, coordinating with numerous local sponsors, and managing a complex itinerary. The result was a highly successful FAM tour that brought five influential editors to experience McCall, generating significant media coverage and building a new communication channel for future publicity, successfully putting McCall on the map for a national audience.

McCall Chamber