Case Study: Idaho National Laboratory builds a clear brand for EMA with Red Sky

Idaho National Laboratory launches EMA brand assets with Red Sky

The Idaho National Laboratory (INL) faced the challenge of branding and communicating the purpose of its new Emerging Energy Markets Analysis (EMA) alliance, a multidisciplinary partnership aimed at accelerating the transition to a clean, secure, and equitable energy future. They engaged the vendor Red Sky to develop a clear brand identity and messaging strategy that would make the complex initiative approachable and understandable to a variety of stakeholders.

Red Sky conducted interviews and led a branding session to develop a comprehensive new brand platform for EMA. This included creating a logo, tagline, brand guide, audience-specific messaging, infographics, website content, and partner videos. The solution established a clear and collaborative identity for the alliance, equipping INL with the integrated communication materials needed to effectively educate its external audiences about the EMA's critical value.

Idaho National Laboratory (inl)