Case Study: Idaho National Laboratory boosts public engagement with Red Sky

Idaho National Laboratory builds 75% positive brand awareness with Red Sky

Idaho National Laboratory (INL) faced a challenge where much of the public in Idaho was unaware or misinformed about its work in nuclear energy and national security, hindering its ability to convey its value. To better understand public perception and inform its communication strategy, INL turned to the vendor Red Sky for community engagement and strategic communication services.

Red Sky implemented a data-gathering approach using statewide surveys and focus groups to uncover perceptions and identify messaging gaps. This led to a multi-tiered strategic communication campaign. The solution increased INL's social media engagement, enhanced its overall communication strategy with a comprehensive plan, and successfully grew its positive brand awareness across the state.

Idaho National Laboratory (inl)