Case Study: Dave & Buster’s drives 1,100+ grand opening guests with Red Sky Public Relations

Dave & Buster’s draws 1,100 opening-night guests with Red Sky

Dave & Buster's faced the challenge of building buzz and driving attendance for the grand opening of its first Pacific Northwest location in Boise, Idaho. The company hired the local public relations agency Red Sky to achieve their goal of at least 800 attendees for the event.

Red Sky implemented a comprehensive strategy that included partnering with local non-profits to sell tickets, building a VIP guest list, deploying a street team, and executing a targeted media relations campaign. The results significantly exceeded all goals: ticket sales reached 550, over 1,100 people attended the opening night, and the campaign raised $13,750 for charity. Red Sky also secured coverage in nine local media outlets, successfully launching the new Dave & Buster's location.

Dave & Buster’s