Case Study: Chevron boosts local education and community support with Red Sky Public Relations

Chevron funds 797 projects and reaches 105,853 students with Red Sky

The customer Chevron faced the challenge of adequately funding classroom projects for teachers in under-resourced school districts. To address this, Chevron partnered with vendor Red Sky Public Relations to promote its Fuel Your School program, which relied on community participation at gas stations to generate donations.

Red Sky implemented a strategic communications plan to raise awareness among teachers and motivate the community to fuel up at participating stations. Their solution included securing traditional media coverage and organizing visually compelling events, such as classroom check deliveries. The vendor's efforts were highly successful, resulting in significant local news coverage and, over three years, $750,000 in donations that funded 797 projects and impacted over 105,000 students.

Chevron