Case Study: Boise Valley Economic Partnership boosts awareness of Boise’s business growth with Red Sky’s Grow Ideas Here content platform

Boise Valley Economic Partnership launches Grow Ideas Here with Red Sky, driving 1,062 first-month sessions

The Boise Valley Economic Partnership (BVEP) needed a comprehensive marketing tool to share the appeal of the Boise area with prospective businesses and site selectors nationwide. They lacked a vehicle to easily showcase the region's thriving business community and lifestyle. To meet this challenge, they engaged Red Sky Public Relations to develop a content marketing platform.

Red Sky developed the "Grow Ideas Here" website, a platform designed to create and curate news highlighting the area's economic growth and culture. The solution successfully provided BVEP with the desired tool, generating steady traffic and praise from business owners shortly after its launch. Within the first month, the site recorded over 1,062 sessions and 6,610 page views, with a strong base of returning visitors.

Boise Valley Economic Partnership