Case Study: YMCA of the Capital Area Inspires a National Campaign with Red Six Media

YMCA of the Capital Area’s Find Your Y campaign goes national with Red Six Media

The YMCA of the Capital Area, a community cornerstone, needed a new campaign to elevate its brand and educate the public on its wide range of services beyond just a gym. They partnered with the vendor Red Six Media to develop this creative initiative.

Red Six Media developed the "Find Your Y" campaign, which centered on video production and out-of-home placements featuring diverse community members. The solution was highly successful, winning multiple awards for its creative and inclusive messaging. Most significantly, the campaign was adopted as the national YMCA campaign. Red Six Media's work successfully transformed the local YMCA's image and inspired a movement.

YMCA of the Capital Area