Case Study: Smith+Nephew elevates Advanced Wound Management with Red Six Media

Smith+Nephew partners with Red Six Media for 10 years of brand support

Smith+Nephew, a global healthcare company, required a long-term marketing partner for its Advanced Wound Management division to handle its complex portfolio and rigorous brand standards. The challenge involved navigating regulatory compliance and reaching a variety of stakeholders. Red Six Media was engaged as the full-service agency partner to address this need.

Red Six Media established a dedicated project team to become an extension of the client's internal marketing department. This deep partnership allowed them to create integrated campaigns, such as one for ALLEVYN LIFE dressings that highlighted time savings for nurses and another for the PICO system that promoted early patient discharge. As a result of the vendor's work, Smith+Nephew saw benefits in sales and internal resource navigation, with campaigns generating millions of impressions and thousands of clicks and leads. Red Six Media's solution led to a successful decade-long partnership.

Smith+Nephew