Case Study: Party Time achieves record-breaking sales growth with Red Six Media

Party Time breaks sales records over a decade with Red Six Media

Party Time, a local party supply store in Baton Rouge, faced the challenge of competing against large national chains and online retailers. The vendor, Red Six Media, was engaged to help this beloved 40-year-old business highlight its unique strengths of curated products and personalized service to stand out in a crowded market.

Red Six Media developed a campaign featuring three archetypical "Mom-ettes" to celebrate and empower mothers as celebration heroes. This comprehensive strategy utilized storytelling, print, social and digital advertising, and video. The solution delivered by Red Six Media was highly successful, resulting in Party Time achieving back-to-back record-breaking sales years following the pandemic, while a major national competitor nearby was forced to close. The campaign also earned significant industry recognition, including an ADDY Award.

Party Time