Case Study: Louisiana Office of Motor Vehicles drives human trafficking awareness with Red Six Media

Louisiana Office of Motor Vehicles extends human trafficking campaign 5 years with Red Six Media

The Louisiana Office of Motor Vehicles partnered with Red Six Media on a creative advertising and digital marketing campaign to combat human trafficking. Their challenge was to create awareness and motivate commercial drivers to report suspected trafficking activities, with the profound goal of saving even one person.

Red Six Media developed a campaign centered on the "When You Suspect, Speak." message. The solution used art direction that mimicked the emergency matrix signs truckers are conditioned to notice, placing this messaging on various materials like gas pump displays and creating a dedicated informational website. The campaign was highly successful, leading to a multi-million dollar federal grant to extend the program for five years. Red Six Media's work contributed to no major trafficking activity being reported during the 2025 Super Bowl in New Orleans and helped uncover human trafficking operations in Baton Rouge, also earning multiple creative awards.

Louisiana Office of Motor Vehicles