Case Study: Louisiana Department of Health achieves statewide buzz against teen vaping with Red Six Media

Louisiana Department of Health drives 171M impressions with Red Six Media

The Louisiana Department of Health faced the challenge of building trust with a skeptical teen audience to educate them about the unique health risks of vaping, moving beyond traditional scare tactics. They engaged vendor Red Six Media to develop a creative campaign for this purpose.

Red Six Media's solution was a multi-platform influencer campaign that utilized trusted local voices to deliver honest information natively on TikTok, Snapchat, Instagram, and YouTube. The campaign achieved over 171 million impressions, significantly exceeded its key performance indicators and industry benchmarks, and earned Best in Show honors from the Public Relations Association of Louisiana.

Louisiana Department of Health