Case Study: Keep Louisiana Beautiful reduces litter across Louisiana with Red Six Media’s Let Louisiana Shine campaign

Keep Louisiana Beautiful removes 347 tons of litter with Red Six Media

Keep Louisiana Beautiful, the anti-litter arm of the Louisiana Lt. Governor’s office, faced the long-term challenge of raising awareness and motivating residents to prevent littering across the state. The organization partnered with vendor Red Six Media to develop an integrated creative and media campaign to change public perspective and behavior.

Red Six Media created the "Let Louisiana Shine" campaign, which was inspired by the hymn "This Little Light of Mine" and included radio, television, billboards, and social media placements. The vendor also managed marketing for "Love the Boot Week," which organized cleanup events. This work contributed to significant growth, with the 2024 event drawing nearly 20,000 volunteers who removed over 347 tons of litter. The campaign also won multiple Telly and Addy awards for Red Six Media.

Keep Louisiana Beautiful