Case Study: Gulf Coast Bank & Trust Co. grows market share with Red Six Media

Gulf Coast Bank & Trust Co increases account openings by nearly 2% with Red Six Media

Gulf Coast Bank & Trust Co., Louisiana's largest local bank, faced the challenge of increasing its market share and millennial account openings against national competitors. To address this, the bank partnered with vendor Red Six Media to develop an integrated, multi-year branding and awareness campaign.

Red Six Media implemented the "Let's Make It Happen" campaign, which used financial storytelling across out-of-home, digital, and social channels to showcase locals achieving their goals with the bank's support. This solution from Red Six Media successfully increased the bank's market share in all targeted areas and raised account openings by nearly 2% after the first year.

Gulf Coast Bank & Trust Co