Case Study: Greater Baton Rouge Economic Partnership achieves a bold regional rebrand with Red Six Media

Greater Baton Rouge Economic Partnership rebrands for the next 20 years with Red Six Media

The Greater Baton Rouge Economic Partnership, formerly known as the Baton Rouge Area Chamber (BRAC), sought to rebrand itself to usher in a new era of regional economic development. The organization engaged Red Six Media to create a stronger brand and clearer voice to communicate its role and accelerate opportunity across its nine-parish region.

Red Six Media developed a comprehensive new brand identity, including a vibrant color palette, custom icons, and a messaging system built around a kaleidoscope metaphor. The solution included a modern, intuitive website. The rebrand was met with immediate positive feedback from stakeholders and internal teams, successfully clarifying the organization's purpose. The new identity also earned Red Six Media an ADDY award.

Greater Baton Rouge Economic Partnership