Case Study: ExxonMobil boosts community favorability with Red Six Media

ExxonMobil boosts community impact with Red Six Media’s 4,500-domino campaign

ExxonMobil Baton Rouge, the largest employer in Louisiana, sought to increase its local favorability by telling the story of its significant economic, educational, and community impact. The company engaged Red Six Media to develop a campaign that would effectively communicate this broad narrative.

Red Six Media created an integrated advertising campaign centered around the metaphor of a Rube Goldberg machine to visually demonstrate the ripple effect of ExxonMobil's operations. The solution included a TV commercial featuring a custom-built marble track, a microsite, and content for billboards, print, and social media. The award-winning campaign was highly successful, generating millions of impressions and a measurable increase in community agreement. The results were so effective that Red Six Media became a long-term strategic partner for ExxonMobil, inspiring their national marketing strategy.

ExxonMobil