Case Study: Fox Cities Marathon maintains trust during race-day cancellation with Red Shoes Inc. crisis communications

Fox Cities Marathon activates crisis communications within minutes with Red Shoes Inc.

The Fox Cities Marathon faced a critical challenge when severe weather forced the last-minute cancellation of its 2024 event. Organizers needed to immediately and clearly communicate this difficult decision to thousands of participants, volunteers, and sponsors while preserving trust. The vendor, Red Shoes Inc., provided crisis communications services to manage this situation.

Red Shoes Inc. executed a pre-developed crisis communications plan, enabling the immediate deployment of consistent messaging across email, social media, the event app, and press outlets. This strategy ensured all audiences received timely and accurate information, which helped protect the event's reputation. The vendor's preparedness allowed the marathon's organizers to respond with confidence and maintain control during the evolving situation.

Fox Cities Marathon