Case Study: Barnardos Australia achieves seamless SEO migration and sustained organic growth with Red Search

Barnardos Australia achieves zero rankings lost in a seamless migration with Red Search

Barnardos Australia, a leading children's charity, engaged the vendor Red Search to manage the SEO for a critical website migration. The challenge was to launch a new website without losing valuable organic search rankings and traffic, which would have negatively impacted their brand exposure and ability to attract donations.

Red Search implemented a bespoke SEO migration strategy, which included technical auditing and extensive keyword research. Their solution ensured a seamless transition, working alongside the charity's internal team. As a result, Barnardos Australia experienced zero lost rankings and has sustained month-on-month organic growth following the migration.

Barnardos Australia