Case Study: Optima Living Communities builds a unified senior living brand with Red Rocket Creative Strategies

Optima Living Communities builds Wisteria Place brand with Red Rocket Creative Strategies

Red Rocket Creative Strategies partnered with Optima Living Communities, an operator of senior living facilities, to name and brand a new community in Steveston, British Columbia. The challenge was to create an identity for this seniors’ living community that would foster unity between its diverse residents and the broader local community, fulfilling the vision of the adjacent Buddhist Temple that initiated the project.

The solution developed by Red Rocket Creative Strategies included an extensive naming process that resulted in the name 'Wisteria Place', a meaningful logo featuring stylized blossoms, and a full brand identity system. This was expressed through brand guidelines, communications, and a captivating website designed to resonate with potential residents. The vendor successfully realized the client's vision, with a principal from Optima Living Communities praising their detail-oriented approach and ability to embed themselves as part of the team.

Optima Living Communities