Case Study: San Martin Home Health achieves 250% more applications and 90%+ staffing with Red Rattler Creative's Google Ads strategy

San Martin Home Health increases applications 250% in 30 days with Red Rattler Creative

San Martin Home Health, a home health agency in Texas, faced significant challenges in recruiting qualified caregivers to meet patient demand and support growth. Despite using various job boards and social media, they struggled to generate a sufficient volume of quality applicants. Red Rattler Creative was engaged to implement a targeted solution using Google Ads for recruiting.

Red Rattler Creative executed a high-impact Google Ads campaign tailored for recruiting, which included strategic targeting, landing page optimization, and ad copy refinements. This solution drove a 250% increase in job applications within just 30 days, with Google Ads becoming the source of 54% of all applications. As a direct result, San Martin Home Health achieved over 90% staffing, a rare accomplishment in their industry.

San Martin Home Health