Case Study: Goettl Air Conditioning & Plumbing Achieves 20.3x ROAS with Red Rattler Creative

Goettl Air Conditioning & Plumbing boosts organic search users by 50%+ with Red Rattler Creative

The customer Goettl Air Conditioning & Plumbing faced the challenge of entering the San Antonio market after an acquisition, needing to transition the acquired business's brand to their own without losing customer trust while also establishing immediate brand awareness and generating cost-efficient leads. They hired the vendor Red Rattler Creative to execute a high-impact Google Display advertising campaign.

Red Rattler Creative implemented a tailored Google Display strategy focused on brand transition messaging and hyper-targeted ads. The solution drove a massive 20.3x return on ad spend, generated leads at a $32.39 cost per lead, and was so effective it exceeded service capacity. Notably, 75% of leads came from mobile users.

Goettl Air Conditioning & Plumbing