Case Study: MOMO achieves removal of 2,000+ counterfeit listings and $400K in fakes with Red Points

With Over 2,000 Counterfeits Removed in Just 4 Months With Red Points, Momo’s Brand Protection Has Gone Up a Gear

MOMO, the Milan-based automotive and racing accessories brand with a 50-year heritage, faced a growing wave of counterfeits and social‑media abuse that threatened safety, ethics and its global reputation. Though expert in creating high‑performance products, MOMO struggled to keep fake listings and fraudulent profiles under control, so they turned to Red Points for help.

Red Points deployed its technological brand‑protection platform to monitor 35 domains and social channels, enable one‑click validation of infringements, and automate takedowns—saving staff hours each week. Using Red Points, MOMO removed over 2,000 counterfeit listings (2,989 enforced infringements), taking down product listings valued at roughly $400,000 and restoring stronger protection for the brand.

MOMO

Matteo Gianotti

Marketing Manager