Case Study: Food Huggers achieves removal of 2,000+ online infringements (94% takedown in 2 months) with Red Points

Removed Over 2,000 Online Infringements With Red Points in Just 2 Months

Food Huggers, a Kickstarter-launched maker of innovative food-saving silicone covers, faced rapid brand abuse when counterfeiters began selling knockoffs on social media and e-commerce channels — some of which posed health risks due to poor manufacturing. Initially relying on costly cease-and-desist letters (at least $1,000 each), the founders needed a scalable, digital way to monitor and stop infringements. They turned to Red Points and its brand protection platform to address the problem.

Red Points deployed its digital brand enforcement solution to detect and take down infringing listings, finding over 2,000 unauthorized products in just two months and achieving a 94% removal rate. The fast, measurable results reduced legal expenses, protected consumers and product integrity, and helped Food Huggers demonstrate strong brand protection to licensees and partners using Red Points’ platform.

Food Huggers

Adrianne Mcnicholas

Founder Partner