Case Study: Lounge achieves 2,000+ counterfeit takedowns and 95% removal effectiveness with Red Points

Lounge - Customer Case Study

Lounge, an English underwear brand founded by Daniel Marsden and Melanie Paradise, faced widespread counterfeiting and brand abuse on marketplaces like Alibaba, AliExpress and eBay — even before their UK trademarks were granted. Unable to afford costly legal action, the company struggled to manually remove fake listings and protect product quality and customer trust until they sought help from Red Points.

Red Points deployed its image‑based online brand protection technology to automatically detect and take down counterfeit listings, delivering more than 2,000 removals in a few weeks. The solution removed 85% of infringements even before Lounge obtained UK trademarks and now achieves a 95% effectiveness rate, giving Lounge measurable ROI, stronger partner confidence, and a scalable way to defend its brand.

Lounge

Daniel Marsden

Founder and CEO